Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer) (آمازون)


جلد Paperback
برند Osterwalder Alexander
پدید آورنده Trish Papadakos
EAN 9781118968055
ویرایش 1
ویژگی Wiley
api.Is Adult Product 0
api.Is Autographed 0
ISBN 1118968050
api.Is Memorabilia 0
ابعاد 24.1(طول) x‏ 19.1(عرض) x‏ 2.3(ارتفاع) سانتی متر
وزن 794 گرم
برچسب Wiley
تولید کننده Wiley
MPN 22410756
تعداد آیتمها 1
تعداد صفحات 320
ابعاد 24.1(طول) x‏ 19.1(عرض) x‏ 2.3(ارتفاع) سانتی متر
وزن 794 گرم
تعداد در بسته 1
شماره قسمت 22410756
گروه محصول Book
نوع محصول ABIS_BOOK
تاریخ چاپ 2014-10-20
ناشر Wiley
استودیو Wiley
api.UPC 884949934110
توضیحات محصول

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist

Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell.

Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want.

Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires.

In addition the book gives you exclusive access to an online companion on You will be able to assess your work, learn from peers, and download pdfs, checklists, and more.

Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more.
Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."

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